Tracy has over 15 years of marketing strategy experience with a focus on Digital. Tracy joined GVC as an Account Director in 2011. She is responsible for client service including strategy development, operations and social media integration. She is also CEO of Fluency Advertising, part of the GVC family of companies. She counts some of the region’s biggest brands as her clients including EMC, Harvard Pilgrim Health Care, and Eastern Bank. Prior to joining GVC, Tracy worked at Boombox Inc. and Carlson Marketing Worldwide in New York City. Some of her past clients include American Express and British Airways. Before that she held a marketing position at Dun and Bradstreet.
Tracy is an active member of several professional organizations including a junior board member of the American Associate of Advertising Agencies, Board member of Diversity and Inclusion Professionals and a Marketing Advisor to the North East Human Resource Association. She has a BS in Marketing from Bentley University.