Fluency was born out of Global View Communications, an inclusion business strategy firm that is the leader in its field. GVC focuses on aligning the diversity and inclusion initiatives with its client’s corporate strategy. They are changing diversity and inclusion as a defensive strategy to an offensive strategy to benefit their clients.
But who is Fluency? We are a group of enthusiastic strategists who are looking to shake up the status quo around multicultural marketing in the government and technology sectors. We believe that an inclusive strategy helps you better engage with potential audiences, avoid marketing blind spots, and create an overall better strategy.
We specialize in workforce diversity. We are experienced in diverse markets and more specifically: Hispanic, African American, Asian, LGBTQ, Veterans, and Generation Y marketing.
Fluency has overcome the challenge and defied the odds of being a woman-owned advertising agency. With a new, fresh and gender-based perspective on your business’ marketing strategies, we create content that comes from the heart, because we know what it is like to be in the minority.
Oh and we also love cats, red wine, and a good movie.
A Little About Tracy
Tracy has over 15 years of marketing strategy experience with a focus on Digital. Tracy joined GVC as an Account Director in 2011. She is responsible for client service including strategy development, operations and social media integration. She is also CEO of Fluency Advertising, part of the GVC family of companies. She counts some of the region’s biggest brands as her clients including EMC, Harvard Pilgrim Health Care, and Eastern Bank. Prior to joining GVC, Tracy worked at Boombox Inc. and Carlson Marketing Worldwide in New York City. Some of her past clients include American Express and British Airways. Before that she held a marketing position at Dun and Bradstreet.
Tracy is an active member of several professional organizations including a junior board member of the American Associate of Advertising Agencies, Board member of Diversity and Inclusion Professionals and a Marketing Advisor to the North East Human Resource Association. She has a BS in Marketing from Bentley University.